The population has a high appetite for colored visuals these days. And this means one thing; demand for photos is higher than ever before and will increase moving forward. This explains why photography websites are mushrooming from every nook and cranny of the internet. So if there is a profitable business to start today, it’s photography. But for your photography business to take off quickly and grow steadily, one thing you’ll have to take time to research is a creative business name. Luckily, we are going to tell you 5 effective tips to help you choose a creative name for your photography business:
Choose a Business Name – Tips on Choosing a Name for Your Photography Business
Choose a business name that is short and sweet
Humans can't remember long names for long. That's why choosing a long business name for your photography business will slow your growth. Choose a business name that is short and sweet. Short and sweet names have high-recall value, which means customers will not have to think hard when they want to come back and buy from you. If your customers are unable to remember your business name, then you'll be losing out on a ton of customers unknowingly. It's ideal to keep the word count of your business name to a maximum of three.
Takes aspects of spelling and pronunciation seriously when you're about to choose a business name
The spelling of your photography business name should never be interfered with unless it's totally necessary. Interfering with the business name spelling can confuse your prospects and customers, as they will find difficulties recollecting your business. Pronunciation is another aspect that should be taken seriously when formulating or choosing a business name for your photography business. Desist from using names that are long and difficult to pronounce. You can test the effectiveness of your photography business name by asking a friend to call you to practice pronouncing the name. If it feels good pronouncing the name on the phone, then the name is great. If it doesn't feel good, go back and find another name. Also, ask your friend if he or she was able to understand it. If it's a yes, then it's the ideal name.
Put domain names and search engines into perspective when looking to choose a business name
In this day and age, a business without an online presence cannot last. So it’s highly likely that you will look to create an online extension of your photography business. Therefore, before you make the final decision about the photography business name, perform a domain name search availability to ensure that the domain name is available. Having a domain name that corresponds to your photography business name will help you rank high in search engines.
Take into account branding and advertising when looking to choose a business name
Many years ago, a lot of businesses scrambled to get names that start with letter A to get listed on top of business directories such as Yellow Pages. Although Yellow Pages have lost their glory due to search engines, they are still vital to some businesses. However, don't dwell on having your photography business name have the letter A. Keep in mind that your business name will also be included in your logo. So take the time to choose a good name.
Beware of legal implications before you choose a business name
When you succeed to get the ideal name for your photography business, the next step is to register it. Every country or state has their laws regarding registration of business names. Your name won't be registered if it violates the country or state laws. So keep that in mind.
Many first-time photography business owners think that they will just choose any name and their businesses will succeed. It won’t. These days, a name is so critical to the long-term success of any business. If you choose the right name, customers will remember you always, search engines will rank you highly, and you will get a lot of sales.