“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language the use every day, the language in which they think. We try to write in the vernacular.” – David Ogilvy I am not smarter than [...]
Monthly Archives: February 2011
Up for Air
Yes, I’m still here. I’ve just had my head buried under a ton of work. Good times, good times. It’s hard to believe that this time last year, I was sweating, not sure that this freelance copywriting thing would take off. I was more sure that I would probably have to do the thing I [...]
Why I’m Done With Women-Only Networking Events
Okay, so “done” may be a bit of an overstatement. Perhaps “backing off” is a more appropriate phrase. The invitation to this latest such event sat in my inbox for a week. It was for a “BIG” networking function, one which would feature workshops with top women small business owners and speakers. It would be [...]
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