“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language the use every day, the language in which they think. We try to write in the vernacular.” – David Ogilvy I am not smarter than [...]
Tag Archive: copywriting
Psst: Your gift? It's a really big deal.
Graphic designer Havana Nguyen said something to me two weeks ago that really hit home today. “You might think what you do is no big deal,” she began, “but to us mortals, it’s a big deal.” A bit overstated, but what Havana was talking about were gifts–those natural abilities which all of us are born [...]
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