The best things in life are free, and this is true even in e-commerce. You have to give your shoppers a little to get a little. Giving them freebie shows your appreciation for doing business with them and inspires loyalty. It’s the least you can do, and it is good for business.
Read on to learn more about using freebies and samples in your e-commerce strategy.
The principle of reciprocity
Providing a small token can change your shoppers’ perception of your store. Freebies, samples and gifts tap into the psychology principle of reciprocity. Reciprocity is a very strong instinct. If somebody does something nice for you, you will feel obligated to do something nice for him or her in return.
The first thing you have to learn about freebies is that it is the thought that counts. Gifts do not have to be big or expensive to be useful since it is a bonus included in the purchase, it feels larger than life.
Pick the Right Freebies
For this strategy to work, you must first pick the right freebies. The key is matching the freebies with your target audience. For example, if you sell shoes, you can include some snazzy shoelaces. Shoppers will be delighted and when it comes time to switch out the default laces they will use the free ones and remember your generosity.
Try a Giveaway
A giveaway is a great marketing strategy to spread brand awareness, generate aspirational sales and attract new social media followers. The goal here is to use freebies to leverage publicity. All you need is a set of parameters and unique social media message to get started. Post it on social media a bundle representing your product lineup, ask your followers to like the photo and share for their chance to win the bundle.
Add a Free Gift with Purchase
Advertising and offering a gift at checkout is an effective strategy to reduce cart abandonment. This works by influencing customers to follow through on their planned purchases by making it easier for them to justify the expenditures because they’re getting something in return.
To set up promotions triggering gifts for customers, you need to use an excellent e-commerce website builder platform.
Surprise Customers during Unboxing
Surprising your customers during unboxing is another effective way of delivering complimentary products. The benefit of slipping a surprise into the package is multi-fold. It is pleasing to customers, it will give them a surge of loyalty toward your brand, and they will feel the urge to share their positive experience with their friends or on social media.
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— Merak Infoway (@merakinfoway2) 23 de diciembre de 2017